Redesign the site without undoing years of SEO.
The most expensive redesigns are the ones that looked great and lost 40% of organic traffic on launch day. Almost always the same cause: nobody mapped the URLs.
- Fixed-price quote in 1 business day
- Built on WordPress
- US business hours
A redesign is one of the few marketing projects that can leave you measurably worse off. Every URL that changes without a redirect, every page quietly dropped because it didn't fit the new design, every bit of copy replaced with something shorter and vaguer. Each one costs traffic that took years to earn.
So we start with what's currently working. Which pages bring traffic, which bring enquiries, and which URLs have links pointing at them. Those constraints shape the design, rather than being discovered afterwards.
How redesigns
go wrong.
URLs changed without redirects
The single most common cause of post-redesign traffic collapse, and entirely preventable.
Pages dropped for looking untidy
An old post nobody liked the look of was bringing 300 visits a month and four enquiries.
Copy replaced with less of it
Design-led rewrites tend to cut words. Thin pages rank worse than long ones, and the traffic follows.
Prettier and slower
Full-screen video and huge imagery that push Core Web Vitals the wrong way.
How we handle
a redesign.
Performance baseline first
We record what currently ranks, what converts and what has backlinks, before anyone opens a design tool.
Content preserved deliberately
Pages that earn traffic are kept and improved. Anything cut is a decision you make with the numbers in front of you.
Complete redirect map
Every changed URL mapped to its closest equivalent, live at launch rather than added afterwards.
Design that fits the content
Templates built around what your site actually holds, not a layout the content then has to be trimmed to fit.
Faster than before
Performance treated as a design constraint. A redesign that loads slower than the old site has failed.
Post-launch monitoring
Four weeks of watching rankings and traffic, so anything that slips gets caught immediately.
Every redesign includes this.
- Baseline audit of rankings, traffic, conversions and backlinks
- Full URL inventory with a must-preserve list
- Content audit, keep, improve, merge or remove, with reasons
- Design and build of all templates
- Complete 301 redirect map live at launch
- Core Web Vitals pass before launch
- Analytics and search property continuity
- Four weeks of post-launch monitoring
Why we'd build this on WordPress
We redesign on WordPress, Shopify or WooCommerce depending on what the site needs to do. Most business redesigns land on WordPress because the team needs to publish without a developer.
- WordPress for content-led business sites
- Shopify or WooCommerce where commerce leads
- Same redirect discipline regardless of platform
How the redesign runs.
- 01
Baseline and audit
What ranks, what converts, what has links. This produces a must-preserve list that constrains everything after it.
- 02
Content decisions
Every page gets a decision (keep, improve, merge or remove), made against the data rather than against taste.
- 03
Design
Wireframes then UI, built around the content that actually exists, approved before development.
- 04
Build and map
Templates built while the redirect map is prepared in parallel and reviewed by you.
- 05
Launch and watch
Redirects live at cutover, sitemap resubmitted, four weeks of monitoring with fixes as needed.
What moves the price on
a redesign.
We quote fixed prices per project rather than by the hour, so scope is what determines cost. These are the four things that move it most.
Size of the existing site
Auditing and mapping 40 pages is quick. A thousand pages with a decade of URL history is a substantial piece of work in its own right.
Number of unique templates
The main build driver. Pages sharing templates cost far less than pages that each need their own.
Content: reuse or rewrite
Adapting what you have is cheaper. Rewriting to improve rankings is more expensive and usually worth it on the pages that matter.
Platform change
Redesigning in place is cheaper than redesigning and migrating at once, though doing both together is often less disruptive overall.
Every project is quoted individually. Tell us what you need and we'll come back within one business day with scope, timeline and a fixed price.
Get your fixed-price quoteThe instinct with a redesign is to start with how it should look. The expensive mistakes all come from starting there.
Start with what's already working and design around it. The result is usually better-looking anyway, because the design is solving a real problem rather than filling a template.
Get a fixed-price quote Back within 1 business day
Questions businesses
ask before redesigning.
Will a redesign hurt our search rankings?+
It can, badly, and it's the most common way redesigns fail. The causes are predictable: URLs changed without redirects, pages removed that were bringing traffic, and content cut down. All three are avoidable with a proper audit and a complete redirect map. Done carefully, a redesign usually improves rankings because the site ends up faster and better structured.
How do you decide what content to keep?+
With data, not taste. We pull traffic, conversions and backlinks for every page before design starts. Pages that earn something get kept and improved. Anything we propose cutting comes with the numbers attached so it's your decision.
How long does a redesign take?+
5 to 10 weeks for most business sites. The audit and content decisions take longer than people expect, and rushing that step is where the expensive mistakes happen.
Can we keep our current platform?+
Usually, and it's cheaper. We'll only recommend changing platform if the current one is genuinely holding you back, and we'll explain specifically how, not just assert it.
What if we only need part of the site redesigned?+
That's often the right answer. If your blog is fine and only the service pages are underperforming, redesigning everything is wasted money. We'll scope to what actually needs it.
Will the new site be faster?+
Yes. We treat it as a requirement rather than a hope. A redesign that ships slower than the site it replaced has failed at something basic, whatever it looks like.
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Get a quote for your redesign.
Tell us what you need in two minutes. We'll come back with scope, timeline and a fixed price, no sales call required first.
Start your free quote