WordPress SEO that starts with why the site is slow.
Most WordPress SEO is a plugin install and a monthly report. Yours should start with the page builder generating a megabyte of markup, because no amount of content outranks that.
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- Built on WordPress
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WordPress does not have an SEO problem. Most WordPress sites do, and it is nearly always the same short list: a page builder producing enormous nested markup, a dozen plugins each loading scripts on every page, tag and category archives generating hundreds of thin indexable URLs, and an SEO plugin configured once in 2021 and never looked at again.
Installing Yoast is not a strategy. It gives you fields to fill in, which is useful, and does nothing about any of the above.
So we fix the technical layer first, then build the content and internal linking that actually earns rankings. Content published onto a slow, bloated site compounds nothing.
That page is about SEO on WordPress specifically. The service line across every industry we work in is set out on our SEO services page.
What's costing you
enquiries right now.
Page builder markup
Elementor, Divi and WPBakery generate deeply nested output and load their own CSS and JS everywhere. It is usually the single largest thing holding the site back.
Thin archives eating crawl budget
Tag, category, author and date archives generating hundreds of near-empty indexable URLs that dilute the site and waste crawls.
An SEO plugin nobody configured
Defaults left in place, no control over what gets indexed, and title templates that produce duplicate titles across dozens of pages.
Content with no structure behind it
Blog posts published in a pile, no internal linking, no hub pages, nothing signalling which pages matter.
What WordPress SEO
actually involves.
Technical audit specific to WordPress
Indexation control on archives, canonical handling, redirect chains, crawl waste and the plugin-level problems generic audits miss.
Core Web Vitals remediation
Profiling to find what is actually slow, then fixing causes. Usually removing more than we add.
Site architecture
Hub pages, category structure and internal linking so search engines can tell which pages you want to rank and how they relate.
Content built on research
Pages written against real search demand in your market, not a topic list someone brainstormed.
Schema and rich results
Organisation, service, FAQ, breadcrumb and article markup implemented in the theme rather than bolted on with another plugin.
Reporting tied to enquiries
Rankings, traffic and what it produced. Not a monthly PDF of impressions.
Every build ships with this.
- Technical audit covering indexation, crawl waste and duplication
- Core Web Vitals remediation with before and after measurement
- Archive and taxonomy indexation strategy
- Site architecture and internal linking plan
- Schema implemented in the theme
- Keyword and content plan mapped to commercial intent
- Monthly content production at an agreed cadence
- Reporting against rankings and enquiries, not impressions
Why we'd build this on WordPress
WordPress gives you full control of the output, which means every technical SEO problem is fixable in the theme rather than worked around. That is a real advantage over hosted platforms, and most sites never use it.
- Every technical fix is available to you, none are platform-locked
- Schema implemented in the theme, not added by another plugin
- Content structure and internal linking fully under your control
From first call to launch.
- 01
Technical audit
We start with the platform-level problems. Content work on a broken technical base does not compound, so this is not optional and it is not the part to skip on budget.
- 02
Fix the foundation
Speed, indexation, duplication and schema. Often this alone moves rankings before a word of new content is published.
- 03
Architecture and keyword mapping
What should rank for what, which pages you are missing, and how they should link to each other.
- 04
Content programme
Pages and posts written against real demand, published on a regular cadence, each with a job.
- 05
Measure and adjust
Monthly review against rankings and enquiries, next month's priorities set by what actually moved.
What moves the price on
WordPress SEO.
We quote fixed prices per project rather than by the hour, so scope is what determines cost. These are the four things that move it most.
How much technical debt
A custom theme with six plugins needs far less remediation than a page-builder site with thirty. The audit tells us which you have before anyone quotes.
Site size
A 20-page brochure site and a 500-page site with years of archives are very different amounts of technical and structural work.
Content volume
The largest recurring cost and the main driver of results. Volume is your call and we will be clear about the trade-off.
Competition in your market
Some categories are genuinely brutal. If the realistic timeline is longer than you are expecting, we will say so before you commit.
Every project is quoted individually. Tell us what you need and we'll come back within one business day with scope, timeline and a fixed price.
Get your fixed-price quoteThe most common WordPress SEO engagement is content on a monthly retainer while the site itself stays slow and structurally confused. It produces activity and reports and very little revenue.
Fix the platform first. It is less billable, it is less impressive in a proposal, and it is what makes everything after it work.
Get a fixed-price quote Back within 1 business day
Questions site owners
ask us most.
Isn't installing Yoast enough?+
No, though it helps. Yoast and Rank Math give you fields for titles, descriptions and schema, which is worth having. They do nothing about page speed, page-builder markup, thin archive pages, internal linking or whether your content matches what people search. Those are where the results are.
Do we have to stop using our page builder?+
Not necessarily, but you should know what it costs. Page builders generate heavy markup that works against Core Web Vitals. We can optimise around one and get real gains. If a custom theme is on the table, that is usually the single biggest improvement available.
Should we index our tag and category archives?+
Usually not all of them. Most WordPress sites generate hundreds of thin archive URLs that dilute the site and waste crawl budget. Some categories have genuine search demand and deserve to be real pages with real content. We decide case by case rather than applying a blanket rule.
How long before we see results?+
Technical fixes can show within weeks, sometimes faster if speed was the binding constraint. Content and authority work compounds over months, so expect meaningful movement from month three or four. Anyone promising faster on a competitive term is guessing.
Do you write the content?+
Yes, drafted from search research and sent to you for review before publishing. On technical or regulated topics your team reviews for accuracy and we display that.
Is this a project or ongoing?+
The audit and technical remediation is a project with a fixed price. Ranking and holding rankings is ongoing. We ask for three months minimum because anything shorter cannot show whether it is working.
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