Real estate websites that capture leads, not just listings.
Buyers search on Zillow. You win them back with the thing Zillow can't do, real local knowledge, written by someone who actually lives there.
- Fixed-price quote in 1 business day
- Built on WordPress
- US business hours
Competing with the portals on listing search is not winnable, and it's the wrong goal. What agents and brokerages can own is local expertise: neighbourhood guides, school catchment detail, market reports, the specifics of buying in a particular town. That content ranks, and it attracts people who are further from a decision but far more loyal once they engage.
IDX search still belongs on the site (buyers expect it, and it keeps them there), but the leads come from the content around it.
Building the site and ranking it are two different jobs. The second one is set out on SEO for real estate businesses.
What's costing you
enquiries right now.
Trying to out-Zillow Zillow
A generic listing search with no local content has nothing to rank for and nothing to differentiate it.
IDX plugins that wreck performance
Most IDX integrations add enormous page weight and generate thin pages that dilute the whole site.
No neighbourhood content
“Best neighbourhoods in [city]” and “moving to [town]” are exactly the searches buyers make first, and almost no agent site answers them.
Lead capture that asks too early
Forcing registration before a visitor sees a single listing loses most of them outright.
Built for how real estate
actually win work.
IDX done carefully
MLS integration that stays fast, with listing pages that don't generate thin duplicate content across the site.
Neighbourhood guides
Genuine local pages (schools, commute, price ranges, character), that rank for the searches buyers actually start with.
Market report pages
Recurring local market updates, which earn links and position you as the source rather than a salesperson.
Progressive lead capture
Saved searches and valuation tools that ask for details after the visitor is engaged, not before.
Agent profiles
Individual bios with specialisms, areas and Person schema, which rank well for name searches.
CRM connected
Leads flow into Follow Up Boss, kvCORE, BoomTown or HubSpot with the source attached.
Every build ships with this.
- IDX or MLS search integrated without wrecking site speed
- Neighbourhood guides with schools, commute and price context
- Recurring market report pages
- Home valuation tool with progressive lead capture
- Saved search and listing alert signup
- Agent profiles with specialisms, areas and Person schema
- Follow Up Boss, kvCORE or BoomTown integration
- Buyer and seller guide content with email capture
Why we'd build this on WordPress
The content strategy is the business case here, dozens of neighbourhood guides and recurring market reports. WordPress makes that volume manageable, and it integrates with every serious IDX provider.
- Publish neighbourhood guides and market reports on a schedule
- Works with every serious IDX provider
- Leads flow into Follow Up Boss, kvCORE or BoomTown
From first call to launch.
- 01
Market and content planning
We identify which neighbourhoods and towns have real search demand and no good answer online. That's where your content advantage is.
- 02
IDX architecture
We plan how listing search coexists with content pages so the IDX bundle never slows down the pages that actually rank.
- 03
Local content interviews
We interview you about each area and write from what you know. This is what makes neighbourhood guides worth reading rather than generic filler.
- 04
Build and CRM wiring
Site build with IDX integration and leads flowing into your CRM with source attribution attached.
- 05
Launch and content programme
Launch, then a rolling schedule of neighbourhood guides and market reports. This is a programme, not a one-off.
What moves the price on
a real estate business website.
We quote fixed prices per project rather than by the hour, so scope is what determines cost. These are the four things that move it most.
IDX provider and MLS rules
Some MLS boards have strict display requirements that add development work. We check your board's rules before quoting.
Number of agents
A solo agent site is straightforward. A brokerage with thirty agents, individual lead routing and per-agent listing feeds is a much larger build.
How much local content at launch
Neighbourhood guides are the main content cost, and they're what drives the traffic. Most clients launch with a handful and build up.
Lead tools
A valuation tool, saved searches and automated alerts each add scope, but they're usually where the leads come from.
Every project is quoted individually. Tell us what you need and we'll come back within one business day with scope, timeline and a fixed price.
Get your fixed-price quoteYou are not going to beat Zillow at listing search, and you don't need to. What the portals can't produce is a genuinely knowledgeable answer to “what's it actually like to live in this neighbourhood”.
That content ranks, it earns links, and it attracts people six months before they transact, which is exactly when a relationship is worth starting.
Get a fixed-price quote Back within 1 business day
Questions real estate
ask us most.
Which IDX providers do you work with?+
IDX Broker, Showcase IDX, iHomefinder and Realtyna are the common ones, and most MLS feeds can be handled directly. We'll recommend based on your MLS rules and how much control you want over the listing templates.
Will IDX slow the site down?+
It can, badly, if it's dropped in without care. We load listing search only where it's needed rather than sitewide, and keep the content pages (which are what rank) completely independent of the IDX bundle.
Do you write the neighbourhood guides?+
We can draft them from research, but the best ones lean on what you actually know about the area. Our usual approach is a structured interview with you, then we write and you correct. That's what makes them worth reading.
How long does a real estate website take?+
4 to 6 weeks for the site itself. Neighbourhood content is usually built up over the following months rather than all at launch, since that's a content programme rather than a one-off.
Can multiple agents have their own pages?+
Yes, individual agent profiles with their own listings, bios and lead routing, which is standard for brokerage sites.
Does this work for commercial real estate?+
Yes, though the structure differs, property type pages and investment criteria rather than neighbourhood guides, and usually no IDX at all.
We also build for
Get a quote for your real estate business website.
Tell us what you need in two minutes. We'll come back with scope, timeline and a fixed price, no sales call required first.
Start your free quote