Website design for medical practices

Medical websites that patients trust and find.

Healthcare is the search category Google scrutinises most heavily. Your site has to demonstrate real clinical credibility, be genuinely accessible, and handle patient data properly, before it can rank at all.

  • Fixed-price quote in 1 business day
  • Built on WordPress
  • US business hours
Website design for medical practices

Medical content sits squarely in what Google treats as “your money or your life” territory, which means it is held to a higher standard than almost any other category. Named providers with real credentials, medically reviewed content, and clear organisational information are not optional extras, they're prerequisites for ranking.

At the same time the practical job is unchanged: help a patient work out whether you treat their condition, whether you take their insurance, and how soon they can be seen.

Building the site and ranking it are two different jobs. The second one is set out on SEO for medical practices.

The problem

What's costing you
enquiries right now.

Anonymous content

Unattributed medical information doesn't rank and doesn't convert. Every clinical page needs a named, credentialled author.

Accessibility gaps

Healthcare sites carry a genuine ADA exposure, and patients with disabilities are disproportionately likely to need you.

Intake through plain email

Patient information collected through a standard contact form is a compliance problem waiting to happen.

Insurance information buried

Coverage is the first thing most patients check and the thing most practice sites make hardest to find.

What we build

Built for how medical practices
actually win work.

01

Provider profiles with credentials

Individual pages with qualifications, board certifications, hospital affiliations and Physician schema, these rank strongly for name searches.

02

Condition and treatment pages

Written for patient search language, medically reviewed by your clinicians, with clear review attribution and dates.

03

Accessible by construction

WCAG 2.1 AA-oriented builds, keyboard navigation, contrast, focus states and screen-reader structure handled from the start rather than patched afterwards.

04

Compliant patient intake

Forms routed through HIPAA-compliant infrastructure with a signed BAA, kept separate from general enquiries.

05

Scheduling and portal integration

Connected to your EHR scheduling or patient portal so booking doesn't dead-end at a phone number.

06

Insurance and billing clarity

Accepted plans, self-pay information and billing contacts, stated plainly and kept current.

A doctor consulting with a patient
What's included

Every build ships with this.

  • Provider profiles with credentials, certifications and Physician schema
  • Condition and treatment pages written for patient search language
  • Clinical review attribution and review dates on medical content
  • HIPAA-compliant patient intake with a signed BAA
  • EHR scheduling or patient portal integration
  • Accepted insurance, self-pay and billing information
  • WCAG 2.1 AA accessibility build with screen-reader testing
  • Location pages with hours, directions and local schema
WordPress

Why we'd build this on WordPress

Practices publish continuously, new providers, conditions, locations, patient education. WordPress supports that volume, has mature accessibility tooling, and lets your staff maintain content without a developer.

  • Add providers and condition pages without a developer
  • Mature accessibility tooling for WCAG 2.1 AA
  • Connects to EHR scheduling and patient portals
How we work

From first call to launch.

  1. 01

    Clinical scope and search research

    We map the conditions you treat against how patients search for them, which is almost never the clinical terminology.

  2. 02

    Compliance planning

    We decide up front what data the site will handle, where it goes, and which forms need HIPAA-compliant infrastructure, before anything is built.

  3. 03

    Content and clinical review

    We draft, your clinicians review and correct, and we publish with the reviewing provider and date shown. This step takes time and shouldn't be rushed.

  4. 04

    Accessible build

    Accessibility is a build constraint rather than a final audit, semantic structure, keyboard navigation, contrast and labelling handled as we go.

  5. 05

    Launch and monitor

    Redirects live at launch, screen-reader testing signed off, and Search Console monitored for the first month.

Budget

What moves the price on
a medical practice website.

We quote fixed prices per project rather than by the hour, so scope is what determines cost. These are the four things that move it most.

Number of providers

Every clinician needs a real profile with credentials and structured data. A solo practice and a twenty-provider group are very different projects.

Depth of clinical content

Condition and treatment pages are the main cost, because they require drafting, clinical review and revision rather than just writing.

EHR and portal integration

Linking to a portal is simple. Surfacing real appointment availability from your EHR is substantially more work.

Accessibility requirements

We build to WCAG 2.1 AA as standard. A formal third-party audit and remediation report, which some organisations require, is an additional cost.

Every project is quoted individually. Tell us what you need and we'll come back within one business day with scope, timeline and a fixed price.

Get your fixed-price quote

Healthcare is the hardest category to rank in, and deliberately so, Google applies its strictest quality standards to anything that could affect someone's health.

The good news is that the requirements are the same things that make a practice website genuinely useful: named clinicians, accurate reviewed content, real accessibility, and clear practical information. There is no shortcut, but there is a reliable path.

Get a fixed-price quote Back within 1 business day
FAQ

Questions medical practices
ask us most.

Is the website HIPAA compliant?+

A website itself isn't “HIPAA compliant”, the handling of protected health information is what matters. We route patient intake and any PHI through compliant providers with a signed BAA, keep general enquiry forms separate, and make sure no PHI ends up in analytics or plain email.

Do you write the medical content?+

We draft from patient search research, and a clinician at your practice reviews and approves everything before it publishes. We then display the reviewing provider and review date on the page, which matters for both patients and search.

Can it connect to our EHR?+

For scheduling and patient portal links, yes. We integrate with Epic MyChart, athenahealth, NextGen, Kareo and others. Deeper clinical integration is outside what a marketing site should be doing.

How do you handle accessibility?+

We build to WCAG 2.1 AA as a design constraint rather than an afterthought: semantic structure, keyboard navigation, contrast ratios, focus states, alt text and form labelling. We test with screen readers before launch and can arrange a third-party audit.

How long does a medical practice website take?+

Typically 5 to 8 weeks. Clinical review is usually the longest part. Your providers need time to check content properly, and that step shouldn't be rushed.

Can we add new providers ourselves?+

Yes. Provider profiles, locations and content pages are all editable by your staff, with the schema markup generated automatically.

Get a quote for your medical practice website.

Tell us what you need in two minutes. We'll come back with scope, timeline and a fixed price, no sales call required first.

Start your free quote